Vanilla
Berlin, Germany
Art direction, branding & identity, signage & interior design
Our aim for Vanilla was to create a slight 'retro' atmosphere by utilising a soft colour palate which could be implemented across all promotional material as well as within the retail space. Such approach required a flexible identity solution, which could be applied across multiple facets, yet refrain from simply being 'repetitive' in nature.
We successfully conceived this by developing a series of patterns motifs based on the interviewing of individual letters found within the typographic solution created.
These were then applied across all branding aspects including signage, custom feature wallpaper, stationary, packaging & interior.
