Branding & Identity.

Coinciding with a move into new premises, our good friends over at Mottanai cycles were looking to implement a fresh visual direction towards the next chapter of their journey.

Our branding language for this project was loosely based on vintage 'signwriting' style aesthetics, consistent with the services offered by the workshop, which we then fragmented into individual motifs. These 'fractured' elements were re-arranged & then implemented into several applications including stationary, flyers, posters & onsite mural.