Branding & Identity.
We were approached once again by RMIT to create the complete branding package for their Interior Design graduate show, INDEX.
Unlike what was created for 2012's event, this branding iteration concentrated much more on the use of linear motifs, their pattern making capabilities & the introduction of texture instead of flat colourful shapes. Just as before this approach allowed us to create a flexible & evolving identity.
In the leadings to the event the branding was introduced across key printed material as well as other related promotional items. The final application of this flexible & evolving identity was in the transformation of the exhibition space through pasted artworks, painted murals, large format posters, wallpapers, signage & wayfinding.
Site Photography by Shannon McGrath