Branding & Identity.
We were approached by RMIT School of Architecture & Design to create a complete branding package for their Interior Design graduate show, INDEX.
Our approach was to create a flexible identity which could evolve during the course of time as different aspects of the brand where introduced leading up to the event. These included sponsorship packets, auction night invites & movie night posters.
As the event came to fruition the branding was then introduced to key printed material, like catalogues & invitations, as well as other related items such as online, stencils, large format posters, 3-D structures, light objects, signage & wayfinding.
The final application of this versatile approach came in the form of hand painted mural artworks within the site of the actual event.
Photography by Pandarosa & Hayley Humprey