Branding & Identity.
Chorus celebrates fashion in various manifestations.
It investigates the twisting of classic fashion ‘hits’ re-imaging them for better living & lies in that moment of contradiction, when serious bursts with humour and the instant old becomes new.
With such a unique approach as reference, we were approached to create a flexible & multi faceted visual language for all aspects of the Chorus label. This language transcended across various forms, ranging from swing tags & garment labels to lookbooks & promotional posters.
What was achieved in the process was the formation of an adaptable branding image which creates a cohesive visual representation of the label, regardless of its medium of application.