Chorus - The Release
The third & latest collection by Chorus, entitled 'The Release' is based around the physical & psychological idea of letting go, focusing on the feeling of release given when one dances.
Using this conceptual method as a referential point, we approach the layout & design for the collection's lookbook as an extension of this theme. Varying paper stocks & page sizes are utilised within the publication as well as the introduction of a 'mobile' arrangement, thus allowing for diverse image application & use of scale.
As the viewer encounters the publication there is a sense of 'loose control' as the different scales utilised within it, plus its varied page sizes, create a series of image overlaps & crops that only reveal their whole visual meaning until they are released by the page being turned.