CHORUS - The Lab
Lookbook publication & promotional postcard design.
Chorus engaged us once again to produce the lookbook publication & promotional material for their sophomore collection entitled 'The Lab'. Our approach for the layout was simple, producing a minimal grid structure where he individual photography of garments would produce their own voice.
These images were then accompanied by subtle abstract shapes based on Chorus's existing branding language within the entire publication. This approach achieved an adaptable & subtle branding presence, while not taking focus away from the garments featured.